Why online radio advertise !
Commercials are processed differently in the brain when listening consciously than when listening unconsciously. When listening consciously, the consumer assesses the power of the arguments being communicated. The brain performs this assessment to a much lesser extent when listening unconsciously, because much less attention capacity is available.
The addition of an online radio campaign in the media mix has a positive effect on advertising recognition, top of mind brand awareness and consumer purchasing behaviour.
The recognition of your radio campaign among listeners of the online radio campaign is 10% higher than among the listeners reached with the FM campaign.