Costa Blanca FM only online, why!
FM radio limits us in listeners in an area with mountains. You will think, why do you use FM in your name? because we want to keep old things in mind when it comes to radio. FM as it is today will slowly come to an end, for one country faster than the other.
Norway was the first country in the world to switch FM radio off in 2017 and chose DAB+. Despite the possibilities, internet radio has our preference.
Internet radio has now become even more important due to a change in 2017, with no additional charges for using your mobile phone in Europe. So, if you are going on holiday or are about to make a business trip, you can use your internet abroad just like at home, without extra roaming charges.
What does this mean for you as a listener? Whether you're staying in Torrevieja, Benidorm, Calpe, Denia, you can listen to Costa Blanca FM anywhere. wherever you are with your smartphone or tablet.
TuneIn is the most popular way to listen to internet radio. Downloud the free app for your device. tunein.com/get-tunein/
Costa Blanca FM in your living room!
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Why online radio advertise !
Radio advertising can be seen as old-fashioned, especially with the rise of the Internet and other forms of media and that their audience has declined. However, this is not the case. 17 hours a week are spent listening to the radio with most of it at home (49%) and in the car (32%). Below you will find a number of advantages for advertising with the radio:
Commercials are processed differently in the brain when listening consciously than when listening unconsciously. When listening consciously, the consumer assesses the power of the arguments being communicated. The brain performs this assessment to a much lesser extent when listening unconsciously, because much less attention capacity is available.
Compared to written advertisement, sound is more effectively stored in memory. In addition, there is the ability to instill emotion and also allows listeners to use their imagination to create their own image of the product/service.
With the widespread access that people have to the radio, the radio continues to have a large presence in the advertising industry. Small businesses should continue to regard it as a top medium to advertise their product/services as the advantages over other means remain strong.
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